Web Site Evaluation – 16 Point Checklist
AnythingElse July 3rd, 2009
So you've just paid big bucks for your anew advised web website but don't apperceive if you accustomed aggregate you paid for. What you affected would be included may not be present. This could affect the continued appellation achievement of your site.
Read through this 16 point annual to appraise your new or accepted design.
1. Design
Make abiding it's a able searching design, that endless fast (displays in a few abnormal on a cable connection) and is calmly navigable. If it contains lots of videos and images the loading time will be slow.
2. Navigation
Web designers generally use images and javascript for navigation. These don't get indexed by the seek engines. It's bigger to accept textual navigation. This can be created with CSS (cascading appearance sheets).
Make abiding your home page links to all your centralized pages and your centralized pages hotlink aback to your home page. If you accept pages that are several directories from the home page actualize a website map that contains descriptions and links to your accomplished site.
3. Place CSS and Javascript in an alien file
If all the css and javascript cipher is included on the web page it will apathetic the loading time and absolute seek engines adeptness to bound basis the content. Actualize an alien book for the CSS cipher and one for the javascript code.
4. Meta Tags
The appellation tag is the a lot of important. Place your capital keyword at the beginning. Accumulate your appellation no added than 6 to 10 words long. Your description meta tag should be no added than 200 characters long. Accumulate your keywords meta-tag breadth amid 200 and 500 characters. Use altered meta tags on every page of your site.
5. Header tags (H1, H2, H3)
These are acclimated for headings and sub headings. The H1 branch tag should cover your capital keyword. It will advice your site's rankings.
6. Angel tags
Name your angel files based on what the angel is. Cover alt tags in the description of your images. Seek engines can apprehend argument but not images.
7. HTML validation
HTML errors may anticipate seek engines from spidering your pages so they may not cede able-bodied beyond all the aloft browsers.
8. Analysis cantankerous browser compatibility
Check if your web website displays accurately in all aloft browsers. Internet Explorer and Firefox are the capital browsers about aswell analysis Chrome, Opera and Safari.
9. Analysis awning resolution
Most computers these canicule use a awning resolution of 1024×768 pixels or above. If the artist acclimated percentages for creating tables your web website may amplitude to board a ample awning and attending distorted. Ask accompany with altered awning sizes to appearance your site.
10. Analysis torn links
Broken links don't get indexed by the seek engines and will about-face off your visitors because they accustomed the alarming 404 absurdity page which agency "page not found".
11. Alter non-www web pages
If you can admission your web website application area dot com, and www. area dot com, it agency the seek engines will see 3 altered web sites. Google "301 redirect" to apprehend how to alter these altered URLs to one URL.
12. Hotlink popularity
The amount and superior of links pointing to your website determines your rankings in the seek engines. Use Yahoo Website Explorer to analysis how abounding links you accept pointing to your site.
13. Website Map
A website map page displays the links of all of your pages authoritative it simple for visitors to cross your web website and seek engines to basis it. Aswell actualize a Google Website Map to advice Google acquisition your pages.
14. Web Copy
Weave your capital keyword phrases into the agreeable of your web pages. Seek engines acquisition your agreeable based on the keywords you use.
15. RSS feed
People like to accumulate up to date with agreeable from assorted web sites. Having an RSS augment on your website agency visitors can calmly accumulate clue of new agreeable additional your RSS book can be submitted to RSS directories appropriately bringing you added visitors.
16. Monitor your web statistics and rankings
Most web hosting casework cover web statistics with your account. This enables you to appearance the amount of visitors, area they came from and what keywords they acclimated to acquisition your site.
If you don't accept admission to web statistics actualize a Google Analytics annual and admit the code on your web pages.
Check your rankings by visiting Alexa. It will appearance your cartage statistics in affiliation to added web sites. If it's a new website it apparently won't arise in the seek engines yet.
By afterward this 16 point annual you can appraise whether your web website has all the actual apparatus and will accomplish able-bodied for years to come.



